By: Amit kumaR Agarwal
July 18 saw the release of four Hindi films, Saiyaara, Nikita Roy, Tanvi The Great, Murderbaad.
While on one hand the record-opening showing of Saiyaara brought cheers to the industry; the abject and outright rejection of the other three films, sent shivers down the trade-fraternity. The showing once again highlighted the polarization in the tastes of the audiences. Either the film is a blockbuster of epic-proportions or an outright reject.
Not that industry expected any big showing from these films - Nikita Roy, Tanvi The Great and Murderbaad - but the select shows these films got, were cancelled at properties because there was no-show by the audiences!
It is high-time producers ideate well, not just t make a film, but the way they will take the film to market after completing the film.