- Ticket booking is now open for WTM London 2026, part of RX Global
- Serving as the world’s most influential travel and tourism event for almost five decades, this year’s show is set to build on last year’s record‑breaking performance, with several new features and standout experiences introduced across the show floor
World Travel Market is taking place at Excel London from 3–5 November, WTM London 2026 will once again act as the premier global meeting place for travel industry professionals, stakeholders and decision‑makers, drawn by an enhanced conference programme, an expanded schedule of networking events and unrivalled business opportunities.
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| Gloria Guevara, President & CEO, World Travel & Tourism Council (WTTC) |
Last year’s show was the biggest and most successful to date. A total of 182 countries were represented; exhibitor numbers increased 5% year‑on‑year – driven in particular by the rapidly expanding Travel Tech region (+55%) – and total attendance rose to 46,500. The event also welcomed 5,500 high‑quality buyers (up 8% year‑on‑year), while confirmed business meetings surged 16% to more than 40,000, helping generate over £2.2 billion in business deals directly attributed to WTM London.
For 2026, WTM London is charging for visitor tickets from the commencement of the registration campaign, bringing it in line with other comparable global travel events. Initially the ticket price is frozen at 2025 levels and will be reinvested into the event to support growth, new features and added value for attendees.
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| Patricia Yates, CEO, VisitBritain |
By purchasing a ticket before the 1 August, visitors will save 50% versus on-the-day pricing and will ensure that they have access to the expert speaker line-up, the full version of the WTM Global Travel Report, thousands of exhibitors from across the globe as well as new features including the recently launched WTM Travel Tech, a co-located event designed to cater for the increasing demand and growth of the sector.
Following a successful debut, WTM TrendFest will return in 2026, taking on a more prominent position at the heart of the show, while WTM TV returns bigger and bolder, with larger screens and increased visibility across the show floor to ensure key moments are truly unmissable.
WTM London will also unveil a refreshed conference programme for 2026, introducing a new stage format alongside the return of its most established features. This year's theme for the content will be Resilience, rebound & reinvention: the next era of global travel.
New for 2026 is the WTM Wanderlust Headliner Stage, hosted and curated by WTM’s official consumer media partner, Wanderlust, bringing a more outward‑facing perspective to the programme.
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| Rob Ransom, SVP and Chief Strategy Officer, Booking Holdings |
Speakers for the Wanderlust Headliner Stage have also been announced today and include:
- Andrew Flintham, Managing Director, British Airways Holidays
- Gloria Guevara, President & CEO, World Travel & Tourism Council (WTTC)
- Sir Michael Palin, Actor, Writer, Traveller
- Patricia Yates, CEO, VisitBritain/VisitEngland
- Rob Ransom, SVP and Chief Strategy Officer, Booking Holdings
Alongside this, the Trends Stage, Experience Hub and the Future Stage will feature senior C‑suite voices and industry leaders, curated with input from leading expert advisors and addressing the forces shaping the global travel sector. Flagship features including the WTM Ministers Summit in association with UN Tourism and WTTC and the ITT Future You Forum will return for 2026, complemented by expanded networking opportunities designed to encourage meaningful connection both on and off the conference stages.
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| Sir Michael Palin, Actor, Writer, Traveller |
The popular WTM Global Travel Report will also be presented as part of the programme, providing critical insight into changing traveller behaviours and key industry trends. Each ticket booking includes full access to this comprehensive report, equipping businesses with the insight they need to stay ahead in a fast‑evolving global market.
For the first time, the Egyptian Tourism Authority has been announced as WTM London’s Premier Partner for 2026, reflecting Egypt’s growing presence at the event and its long‑term commitment to tourism growth. In 2025, Egypt welcomed nearly 19 million international visitors, a 21% increase on 2024 and well above the global average growth rate of 5%.
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| Andrew Flintham, Managing Director, British Airways Holidays |
Chris Carter‑Chapman, Event Director, WTM London, said:
“WTM London 2025 set many records, providing us with an impressive platform for further success and growth in 2026. We look forward to welcoming the global travel industry in London to create new opportunities, fresh connections and more prosperity for our sector.”
About WTM in London
WTM in London is the world's most influential travel and tourism event, where the global travel trade gathers to do business, share insight, and shape the future of the industry. For almost five decades, it has united everyone from government ministers and global CEOs to emerging leaders and the next generation of travel professionals. This is the essential platform where influential voices, high-profile brands, and the industry's most powerful buyers connect, collaborate, and define what comes next. www.wtm.com
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
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