By: Amit kumaR Agarwal
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Marketing today is simple: Bigger the Brand, Bigger the Marketing Spend.
In this flash-flip-memory world, where you have 100-options in a flip of a second, marketing consistently and constantly is very vital to stay in public memory.
Bhool Bhulaiyaa 3 has scored on this count, as ever-since it's trailer released, there are two articles daily about the film on a leading national daily's website. One can well imagine the review the film will get!
Are the makers of Singham Again missing out on the strategy, because there is not a single article on Singham Again on this national daily's website. Or are the makers of Singham Again simply confident that their film will be lapped up by the audiences.
Frankly, the writer feels that in this age of in-your-face marketing where even superstars ensure that there is one article on them every alternate day - Singham Again ought to spruce up their marketing ante - why?
For, one reason, Bhool Bhulaiyaa 3 has probably the most influential distributor of Hindi films today, A.A. Films. If reports are to be believed, the single-screen distributors are already 'influenced' to screen BB3.
Having said that Singham 3 marketing team ought to catch-up to keep the film relevant with audiences, with only about five days left for the big clash!