By Aanya
Bhaarat Bol News founder, Amit kumaR Agarwal attended the ODOP Awards Ceremony held at Bharat Mandapam on July 14, 2025.
The ceremony saw commerce, industry and trade ministries of various states presenting the tremendous boost the ODOP programme has given to the state revenue in turn boosting the country's economy.
The jobs generated and the way youth have benefitted was also highlighted in the ceremony that saw the ministers, policy-makers, industry delegations, influencers, come under one roof.
One District One Product (ODOP) Awards was organised by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry.
The ODOP awards were instituted to recognise and celebrate the efforts of States and Union Territories, Districts, and Indian Missions Abroad in advancing the vision of Aatmanirbhar Bharat through the ODOP initiative.
Under this initiative, the Government has identified over 1,200 unique products from more than 750 districts across the country, spanning sectors such as agriculture, food processing, handloom, handicrafts, and others. These efforts are aimed at promoting value addition, marketing, and connecting local products with global markets.
The initiative has seen growing momentum, with States and UTs integrating ODOP products into existing schemes and several of them setting up dedicated ODOP Cells. Over 15 States/UTs have launched dedicated platforms and some have created ODOP-specific e-commerce solutions. ODOP products are also listed on the Government e-Marketplace (GeM) and other e-commerce portals to enable easier procurement and wider reach.
ODOP’s international footprint is expanding. ODOP Walls have been established in Singapore, New York, Vancouver, Milan, Kuwait, Bahrain, and Japan. ODOP products are now available at retail outlets like Mustafa Centre and Centre Point Mall in Singapore. More than 15 Indian Missions abroad have actively participated in promoting ODOP through exhibitions, roadshows, and gifting campaigns.
To build grassroots capacity, the initiative has collaborated with premier institutions like NID and IITs to deliver targeted skilling and training programmes for artisans and producers.
As part of wider public outreach, the PM Gati Shakti – ODOP Experiential Centre has also been launched at Bharat Mandapam. This centre offers an immersive experience into India’s district-level products using technologies such as Augmented Reality, Virtual Reality, RFID mapping, and audiovisual storytelling.
The awards ceremony was held in the presence of Union Minister of Commerce and Industry Piyush Goyal; Chief Minister of Delhi Rekha Gupta; and Minister of State for Commerce and Industry Jitin Prasada. The dignitaries felicitated the winners of the National ODOP Awards 2025 and acknowledged their contributions in innovation, public service delivery, and economic development.
The event included presentations by selected States, UTs and Indian Missions on successful ODOP models, followed by a session on the Way Forward with participation from district officials, industry associations, aggregators, e-commerce platforms, logistics providers, and technology institutions.
Amit kumaR Agarwal spoke to the media and said that such initiatives will definitely help shape-up, as well as, firm-up the vision of the PM Narendra Modi towards Viksit Bharat 2047.