By: Amit kumaR Agarwal
The audiences have been complaining about the mammoth canteen costs imposed on them to buy a tub of popcorn or a drink. Exhibitors often complain that mobiles are ruining the film-viewing experience in the cinema.
It seems, to bridge this gap an exhibitor in Bihar has started a unique initiative. If an audience doesn't bring the mobile to cinema, the audience gets free popcorn.
It will indeed be very interesting to see, how well this initiative is received by the audiences.