By: Amit kumaR Agarwal
The thumb-rule in the film-industry worldwide is that a director is good for 10 to 12 films; after that kaput, the creative juices cease to flow!
Is this the reason, Quentin Tarantino wants to quit after his 10th film?
Aditya Dhar treated us to amazing films like Uri and Article 370; his latest Dhoom Dhaam is such a torture; that it makes the use of 'torture' seem an under-statement. The only silver-lining is Aditya hasn't directed it.
It brings to the most important question, are OTT's taking just about anything if the big names are involved - in last 12 months there are hardly five or six titles that have stayed. Mind you there have been 200+ releases on the 10-major OTT's
Already the audience-engagement on the Indian OTT's is going down. It is poised to go down further by 2030 in plain terms of ratio.
Earlier we had Kriti's Do Patti, which 'managed' great reviews by 'samosa' critics but was an utter flop. Though each OTT would like the audience to believe that the film / series was a super-hit.
It is high time OTT's pay attention to the content being churned out - while the deep-pocket OTT's will survive, not thrive, (Amazon OTT is just .5% of Amazon's global business) - the smaller OTT's that have shut shop since 2021 have an average span of three to four years.
Time for the people that matter to do some serious chintan