By - Aanya
- Coffee, an award-winning short on mental health awareness is currently trending on number 2 for 10-days straight across the world
- The short was released on December 2, 2025
Featuring award-winning model Jitika Arora, Coffee is a short on societal cause and serves as a curtain-raiser for Talennt Ka Maha Utsav Season 2 that kicks-off in 2026.
Talent and it's appreciation is perspective, it varies amongst the viewers, "but the number of shows a talent has done or the number of OTT's a talent is on, is definitive", Jitika says as a matter-of-fact.
"This definite number is what, we are delivering to each talent taking part in Talennt Ka Maha Utsav", gushed Amit R Agrwal, Lord-Baden Powell National Award 2020 winning filmmaker and founder of Talennt Ka Maha Utsav.
Jitika said that she is very happy playing the lead in Coffee, "earlier I did films of big production-houses, where I was sitting in a metro next to Shahrukh Khan or eating pizza on a table next to Shraddha Kapoor; but coffee is the first project where I am the solo-lead and the focus is on me. I want to do more solo-lead roles that help me grow as an actress".
Jitika reiterated Agrwal's views, "blink-you-miss, role in big films or lead roles in small indie-films for film-festival circuit, one has to make this career-defining choice".
"With the competition mounting not every year or every month; but every week, one has to be smart to make this tough choice" Agrwal smiled; "else you will be nowhere" chuckled Jitika, completing Agrwal's statement.