By - Amit kumaR Agarwal
Akshay Kumar's Bhooth Bangla had very low expectations in the film-industry - mostly because
- It was not a franchise film
- It was a non-holiday release
- The songs were not hits
Bhooth Bangla, shattered all the BO Bhooths read ghosts and came up trumps!
It matters, when such a film becomes a success; passing the Monday test, with flying colors - because, Indian film industry needs new IP's to be not only successful, but to survive - a fact rankling the global film industry prompting one of the top-3 most successful film-makers in the world, Steven Spielberg to highlight this importance!
If we look at the stats of last two years - either it is a sequel or a universe-film or film based on iconic historical figures that have worked big time barring Dhurandhar (both Jawan and Animal were helmed by south directors).
One might aver that Bhooth Bangla is also helmed by a south-director, Priyadarshan, which is true - but the cast is entirely from the Hindi-heartland, so that sets-off the record!
The success of Bhooth Bangla aslo highlights the fact that the content in Indian Film Industry is so bad and so shallow, that even an imperfect film like Bhooth Bangla is seen as a 'perfect' entertainer. BB has a brilliant 1st half; but the 2nd half is just about average - but is the audience complaining - not at all!
Bhooth Bangla with 125 + crore BO taking worldwide in only 4-days - cements this statement firmly!