Velvetor promoted by Amit R Agrwal with an engaging reel

By - Syed Hasan Zaidi
  • Velvetor Reel by Amit R Agrwal got 25,000 views within a day of it's release
  • From Film-making to Being An Influencer 

Velvetor brand, founded by Ricky Kapoor and Mansi Kapoor, as seen in the video is a perfect perfume brand from India that is fast becoming the market leader.

Amit R Agrwal, seamlessly metamorphosed into a sought-after influencer (his reels are often getting 100,000 views) on Bhaarat Bol News and allied social media, said "I never thought and still do not think I am an influencer, I just make films, content, reels and they often get the eyeballs - 100,000 or 1 Million is no number for me, because my films & content got more than 1-Billion views across continents. But yes, at NYFW in 2024 and now Milano Fashion Week in 2026 - many designers and models approached me to create reels with them and if they think of me as an influencer, so it be!"

Agrwal was all praise of Velvetor and said the fragrance reminded him of Issey Miyake.

  • Ever seen, influencers with 100,000 or even 1-Million followers having 9,000-10,000 views on their reels
  • Or many 'influencers' hiding the view-count of their reels

These are 'fake' influencers, even if you get reels made from them - they are of no use; because the TG doesn't consume them!

Effective influencers are the ones, who on an average have a minimum of 3 to 5 times views of the followers they have
  • Example: 500 followers means the views must be 1500 or 1500+
This is 'real effective' influencer, because content, reel is genuinely consumed - the chances of this content or reel giving you business - multifold or manifold - are much better!