Effective Influencer, Are You?

By - Aanya

  • This article tears deep into fake influencers
Effective Influencer, Are You?
  • Ever seen, influencers with 100,000 or even 1-Million followers having 9,000-10,000 views on their reels
    • Or many 'influencers' hiding the view-count of their reels
      • Or why the views of these 'influencers' are only 10% to 12%, with even fewer likes?

These are 'fake' influencers, even if you get reels made from them - they are of no use; because the TG doesn't consume them!

Effective influencers are the ones, who on an average have a minimum of 3 to 5 times views of the followers they have
  • Example: 500 followers means the views have to be - 1500 or 1500+ - this is a 'real effective' influencer

The reason being, content, reel of such influencers are genuinely consumed - the chances of this content or reel - enhancing your brand, giving and growing your business are manifold!

Coming back to 'fake influencers', they are marketed and propped by marketing-agencies as 'Go To' influencers, by the time a product or a brand realizes that is not the way to go, these agencies move to another brand.

This trend across the world, is slowly but surely crumbling; as seen in the picture included in this article, China, is probably the first country to bring in some regulation on this 'fake influencer' business.

India might follow it soon; but with internet an open ground, can such regulations really be effective?

Time only will tell, but one thing is for sure; brands that are smart are increasingly looking past followers, they want to know the view-count!