- Ministry of Tourism invites feedback on the draft National Strategy and Roadmap for promotion of MICE Industry in India
- Suggestions may be forwarded to the Ministry on or before 30th June, 2021
MICE
is an acronym for Meetings, Incentives, Conferences and Exhibitions.
MICE is one of the important segments of business tourism, which also
overlaps with leisure tourism. It is one of the fast-growing segments
and brings several advantages to the country. Despite having huge
potential, India’s position is relatively low with just about 1% of
global MICE business. On the other hand, India has a huge outbound MICE
market and growing significantly.
Ministry of Tourism has recognized the immense potential of MICE and has been actively working on promotion and development of this niche area of tourism. The Ministry of Tourism had accordingly formulated a Draft National Strategy and Roadmap for Promotion of MICE Industry in India, which is available on Ministry of Tourism’s website under “what’s new” section.