News-Report l 'Doordarshan': In the era of Artificial Intelligence

By: Amit kumaR Agarwal

Doordarshan will achieve another milestone as DD Kisan, after 9 years of  it's immense success, is coming with a new look and a new style on 26th May 2024, where the presentation of the channel is going to be in a totally new avatar.

The officials speaking to the writer and senior journalist, Amit kumaR Agarwal, expressed that they hoped that the farmers of India will continue to shower their unstinted love on the newly-packaged channel, with the same essence and ethos of serving the farmers of India.

Adding further, they said, in this era of 'Artificial Intelligence', DD Kisan is going to become the first government TV channel of the country, where all eyes are going to be on an AI anchor.

Doordarshan Kisan is going to launch two AI anchors (AI Krish and AI Bhoomi). These news anchors are computers, which are exactly like humans, or rather, these can work like any human. They can read news 24 hours and 365 days without stopping or getting tired.

The viewers mostly comprising of farmers, will be able to see these anchors in all the states of the country from Kashmir to Tamil Nadu and from Gujarat to Arunachal, these AI anchors will provide every necessary information about agricultural research happening in the country and global level, trends in agriculture mandis, changes in the weather or any other information of government schemes. One special thing about these anchors is that they can speak in fifty languages ​​of the country and abroad.

Some special facts included in the objectives of DD Kisan-

DD Kisan is the only TV channel in the country, which has been established by the Government of India and dedicated to the farmers. 

Established on 26 May 2015, the objective was to always keep the farmers informed about the changes in weather, global and local markets etc., so that farmers can make appropriate plans in advance and take right decisions on time. DD Kisan Channel is meeting these standards for the last 9 years.

DD Kisan channel is also working to bring forward the efforts of progressive farmers to all the people, with the aim of serving the agricultural and rural community in the country and working towards creating an environment of holistic development by educating them.

DD Kisan channel is strengthening the three-dimensional concept of agriculture which includes balanced farming, animal husbandry and plantation.