Contributed By: Anshika Pandey (Student Mass Comm Contributor)
- Earth–Friendly Textiles and Responsible Fashion; Where Style Meets Sustainability
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| Bhaarat Bol News, founder, Amit kumaR Agarwal discusses eco-friendly fashion with models and fashion designers from the 'Big-4' Fashion Weeks |
Listening to the views of Bhaarat Bol News founder, Amit kumaR Agrwal at a fashion show during the recently concluded Delhi Times International Fashion Week in New Delhi, my eyes opened to eco-friendly fashion that is sustainable and goes a long way to save the climate of planet earth.
Agrwal said that he was introduced to eco-friendly fashion during a eco-sustainable fashion week in Cannes, during the Cannes Film Festival.
But first of all, let's understand what eco-friendly and sustainable fashion is.
In a world where awareness of environmental challenges is increasing day by day, the fashion industry is also enduring a vast transformation shift towards sustainability. It explores eco-friendly materials like plant-based materials and ethical production practices.
This action not only reinvents what it means to be fashionable while also focusing on the importance of making choices that respect our mother earth. By valuing and embracing innovative, creative, and responsible design, we can cultivate a fashion eco-system that not only values individuality while prioritizing the preservation of our planet’s resources for the generations to come, and this leads to a more beautiful and responsible future for the fashion industry.
The fashion or textile industry is known as the most polluting industry in the world. Environmental issues in the fashion or textile sector occur at the time of the production phase. Some eco-friendly products are wool, organic cotton, bamboo fabrics, jute, corn fiber, soy milk, etc. All these are planet-friendly because of their presence in nature without any harmful effects of chemicals or toxics.
There are some sort of approaches for eco-friendly practices for achieving clean production, such as prevention of pollution sources, decreasing or reducing the pollutant load, reutilizing materials, and finally recycling natural fibers.
You can also shop second clothes hand so that it will extend the life of clothing and reduce the waste because of this fast fashion era where people throw or discard their clothes after being worn only a few times. Just be supportive of ethical fashion brands and invest in high-quality items that will last for years. DIY ways will also help in this process.
The fashion industry is observing a substantial shift towards sustainability, with consumers going for eco-friendly materials and prioritizing quality over quantity. And now slow fashion is also a thing in 2024, like these types of movements that educate for a shift away from fast fashion and encourage consumers to embrace the more sustainable approach to clothing by using smart textiles for boasting remarkable attributes, and in this era of digitization and virtual fittings are becoming revolutionary in the way people or consumers are shopping for clothes.
Retailers can also contribute to this process by implementing eco-friendly practices in their day-to-day lives.
The main thing is to educate people about sustainability in fashion, so by utilizing various platforms such as social media, blogs, and in-store events, it can help in raising awareness and providing information on sustainable practices, materials, and brands - so that we create a more sustainable future for both the planet and its people.