By: Amit kumaR Agarwal
 |
| ‘Anora’ Spent $18M on Oscar Campaign – 3x Its Production Budget! |
I have always been very vocal about 'correct marketing' of films.
Day in and day out producers and film-makers worldwide are realizing the importance of marketing to push their content - even content that is perceived to be 'bad' by the layman. It is another matter though, there is nothing like 'bad content' as each and every film is saleable - you just need to find the right buyers.
Very recently, Tom Quinn, co-founder & CEO of Neon, the studio behind Oscar winning, 'Anora' - opened the pandora's box - claiming that the studio poured $18 million into the Oscar marketing push for Anora - a film that only had a $6 million production budget!
This statement ought to serve as an eye-opener to many film-makers that have no budget to market the film - what will you do by making a great film, if you can't take it around the world.
- Is your idea to make a great film and keep it for yourself?
This fact and a very recent statement by a top trade-analyst in India, lamenting the gross failure of film-makers to create a buzz around their film, highlights the importance of 'marketing a film' - screenshot is enclosed below.
A reason for the all time low the film-industry is going through around the world could be that in India particularly, there is this disturbing trend to celebrate the 'flop films' as 'hits' and 'successful films' - aided by the trade-analysts that 'celebrated the fake', pocketing fat pay-packets.
The only way that the film-industry can revive itself - not only in India but globally - is to understand the logic of business; accept the facts as they are, adapt and work it around to make commercially viable films.