First look matters!

In these days of marketing, the first look of the film matters a lot. Sanjay Leela Bhansali, passionate auteur that he is, knows it very well and if industry sources are to be believed, publicity designer Rahul Nanda had a time, to perfect the first look of Guzaarish. Guzaarish stars Hrithik Roshan and Aishwarya Rai and in scheduled for a November 19 release. Rumour has it that Nanda had to present more than 200 designs of the film’s ‘first look’ before Bhansali shortlisted four from these! A source added, “It was a case of two perfectionists getting together. Hence, it took a long time to finalize everything.” Bhansali is known to be extremely obsessive about every aspect of his films and the ‘first look’ of the film is no exception.