During the pandemic many trade-experts were of the view about what will happen to cinema post-pandemic? Will the rise of OTT's mean death of cinema? Few were vary about it as cinema has always bounced back, video, dvd, bluray; cinema successfully withstood all the booms, so OTT is no exception.
Whether it is post-pandemic or mid-pandemic is a debatable question; the fact, though, cinema will bounce back in such a strong manner so soon, wasn't anyone's guess. Just look at the figures of Sunday, March 20, 2022 - a whopping 42 crores from two films, The Kashmir Files and Bachchhan Pandey. The biggest single day collection of a Hindi film is 51 crores of War in 2019 just before the pandemic and second highest of Thugs of Hindostan at 50.05 crores in 2018.
The box-office is already back, it's just that the content should be right. The two releases The Kashmir Files and Bachchhan Pandey, both have been loved by the audiences. Quiet interestingly, the reports suggest OTT's viewership has seen a dip of whopping 25% in March, 2022. This is indeed bad news for struggling OTT's.
Well, a simple reason for this emphatic show is that films and filmed content is a big-screen spectacle, it simply can't be cherished at homes or in pubs.