Ministry of Tourism undertakes the Swachhta Hi Seva (SHS) campaign every year as per the guidelines/direction of Department of Drinking Water & Sanitation (DoDWS), Ministry of Jal Shakti and Ministry of Housing and Urban Affairs, Government of India.
DoDWS issue guidelines for all Ministries/Departments of Government of India. Ministry of Tourism undertakes the cleanliness drive and awareness programmes activities under Swachhta Hi Seva through their Regional offices, educational institutions like Indian Institute of Tourism and Travel Management (IITTM), Central Institute of Hotel Management, State Institute of Hotel Management and Food Craft Institutes across the country.
The plan includes cleanliness drives and awareness programme at various tourist spots and pilgrimage places. A total number of 374 activities/sites has been covered during Swachhata Hi Seva – 2024. The list of 61 major tourist sites covered under SHS- 2024 is attached at Annexure. These initiatives aim to enhance awareness on sanitation and promote sustainable tourism across the country.
Major improvements:
Through various campaigns and educational programs/awareness there has been a significant increase in public awareness regarding the importance of cleanliness and the adverse effects of single use plastics.
The campaigns have fostered greater community involvement in maintaining cleanliness at tourist destinations leading to a more sustainable approach to tourism.
This information was given by Union Minister for Tourism and Culture, Gajendra Singh Shekhawat in a written reply in Rajya Sabha today.