The Ministry of Electronics and Information Technology (MeitY) hosted a unique event on December 5, 2021 - ‘Digital Payment Utsav’ as part of the week-long ‘Azadi Ka Digital Mahotsav’. The day celebrated the journey and rise of digital payments in India and brought together leaders from the Government, banking sector, fintech companies and startups.
Simmi Chaudhary, Economic Adviser, MeitY highlighted the importance of digital payments in this unprecedented time caused by the COVID pandemic globally. “Thanks to the wide acceptance of customers, we have been witnessing exponential growth in Digital payments year after year and especially during the pandemic. The total transaction volume has increased from Rs 2,071 crore in financial year 2018 to Rs 5,551 crore in financial year 2021. Digital payments have been keeping the economy running and helping people reduce the contact with the virus”. The event saw the launch of innovative solutions like:
- Payments On the Go: Wearables are re-defining the true paperless contactless payments, catalysing them further, Bank of Baroda and City Union Bank launched Rupay-on-the-Go.
- Inclusive Credit for All: Credit cards represent the next big in fintech and contactless is truly the way forward. To drive it to the next level, India Post Payments Bank-Punjab National Bank, Kotak Bank, YES Bank, Indian Overseas Bank, ICICI Bank, Indian Bank, Bank of Maharashtra, and City Union Bank launched Contactless Credit cards on the RuPay network.
- Empowering Small Merchants: India has close to 1.5 crore retail stores/ Kirana stores. Union Bank announced an android-based SOFTPOS mobile app for point of sales, which will further the cause of digital payment adoption.As many as 40 stalls were set up by various fintechs, banks and other ecosystem partners, who have contributed to the revolution of digital payments in the country, as part of an Expo in the event.
The event was marked by various cultural activities, an Awards ceremony for banks and fintechs, the launch of “Chutki Baja Ke” Digital Payments Anthem, and the flag-off of Digital Payments Sandesh Yatra by the Union Minister and other dignitaries.
The Art & Cultural arena at the Utsav captured the attention of all the attendees through captivating performances like Flash Mob, Sand Artist performance, and varied stalls by banks & fintechs.
The Digital Payment Utsav was organised to bring together players of the BFSI and fintech space under one roof and celebrate their hard work and commitment towards the growth of digital payments backed up by constant innovation. The Hon’ble Minister called upon all entrepreneurs, investors, and professionals from the industry to partake in our endeavour to make India a pioneer in digital payments not only in India but globally.
‘Digital Payment Utsav’ celebrated the success of the tremendous growth of digital payment transactions over the past few years.