Cinema: Marketing & Publicity. Is Skyforce a victim of low awareness for the film

By: Amit kumaR Agarwal

Is 
the gross lack of marketing or should I say effective marketing, one of the reasons why films are not succeeding?

Take the example of the latest release, Skyforce - the publicity at properties (no standee of the film at one of the prime properties even on January 20, 2025) and awareness in the public (no effective marketing campaign) is very less.

As a promotional exercise for the film, a promotional offer on Friday, January 24, 2025 was done with a booking platform. An audience can watch the film with Rs.250 off.

If an audience books the ticket through the booking platform, the audience gets the offer. For example if the ticket is for Rs.250/- an audience gets Rs.250/- off, all an audience needs to pay is the convenience fees of around Rs. 43/- (varies with various offers).

Those who knew the offer availed it; but there is a huge number of audiences who don't even know such an offer exists!

As they are getting to know the offer, they are availing it (though, many audiences are saying the offer has exhausted it's limit).


I was told by an exhibitor-friend about the offer. I checked within my media-fraternity group that has journalists from top publications and top news-channels, they were hardly aware about the offer!

The question is what is the point to make an offer, if the marketing blitz is not there?

What is the point of making a film, if the marketing spend isn't there?